
Issue of
July 28, 1999
 

|
|
Psychology is not destiny:
Social scientist swims against the tide of negativity
BY KATHLEEN O'TOOLE
Despite the bad news you
hear, the world is full of resilient people who lick drug
and alcohol addiction on their own, benefit from stress
and hard work, survive traumatic childhoods and extend
their lives through health-enhancing behavior.
This optimistic message
comes from Albert Bandura, the David Starr Jordan
Professor of Social Science in the Psychology Department,
whose work on "social cognitive theory" has won
him many honors, the latest of which was being named
honorary president of the Canadian Psychological
Association this month. Bandura has chosen to "swim
against the mainstream of negativity in the
profession" in recent talks to professional
associations, because, he said, "our theories
grossly overpredict pathology."
Take, for example,
nicotine, alcohol or other drug addictions, Bandura said.
In formal treatment programs and research studies,
professionals "see the hard core cases. We have
dreary relapse curves for these programs, and so we have
all these theories about how every puff of a cigarette
affects the brain, and claims that long-term addiction
produces a brain disease," he said in a recent
interview. "But 40 million people have quit smoking
on their own, so you have to ask yourself, where is the
brain disease and how did they uproot it single-handedly?
The mass of successful self-changers is the elephant that
no one sees."
Similarly, Bandura said,
"if you look at our theories of social pathology and
then at the dismal conditions in which children grow up
in our ghettos, you would predict that all of them would
be on drugs or psychological basket cases. Yet if you use
criteria like gainful employment, forming partnerships
and life without crime, you will find that most of those
kids make it. Their parents are fantastically proactive
in promoting their children's competencies as well as in
shielding them from dangers." These parents, he
said, are modeling for their children a "proactive
mastery" of their environment, rather than the
"reactive risk model" of professional
psychology.
Medicine is another area
where negativity prevails. Our conception of health
emphasizes "disease prevention, not health
enhancement," he said, even though "it is just
as meaningful to speak of levels of vitality as of
degrees of impairment." Evidence shows that "by
exercising control over a few healthy habits, people can
live longer, healthier lives and slow the process of
aging." Yet national efforts to control escalating
health costs "do little to reduce the demand for
medical services by enabling people to stay
healthy."
A large part of Bandura's
research has been focused on documenting how people, by
regulating their own motivations and activities, produce
the experiences that play a major role in their
well-being. In his 1997 book, Self-Efficacy: The
Exercise of Control, Bandura explains that
individuals need to develop beliefs in their ability to
produce desired results, which usually entails their
working to develop competencies needed for mastery and
self-renewal. "People who believe they have the
power to exercise some measure of control over their
lives are healthier, more effective and more successful
than those who lack faith in their ability to effect
changes in their lives."
Another way to build
people's sense of personal efficacy is to provide them
with successful models who transmit knowledge, skills and
inspiration. Bandura has helped develop clinical
treatment programs using this approach, but more
recently, he became an adviser to Click Health, a company
that markets computer games that try to increase people's
efficacy in dealing with health problems. A game for
children with diabetes, for example, features two
diabetic elephant characters who go on a treasure hunt
and survive in a jungle by picking the right foods,
regularly checking their blood glucose level and taking
insulin shots. In a study at Stanford Medical Center,
children who used the game were four times less likely to
require urgent-care visits during the six-month study
period than those who played another game.
Negative warnings are a
more common approach to health issues. Bandura
illustrates this with the example of stress, which is
routinely portrayed in journals and the popular press as
bad for one's health. Among other things, stress is said
to undermine a person's immune system. But in research
with others, Bandura found that stress aroused while
people were actively acquiring the ability to cope with
and master new situations enhanced components of their
immune systems. "Stress experienced while acquiring
coping efficacy has different effects than stress aroused
in aversive situations with no prospect of ever gaining
any self-protective control," he said.
Neglecting the positive
side of people's emotional lives has other implications,
Bandura said. Books and articles, for example, often
frame women's recent entry into the workplace as a social
problem that undermines families. "There are
countless studies on the negative spillover of job
pressures on family life but few on how job satisfaction
enhances the quality of family life," he said. A few
studies that have looked for positive spillover have
found that women's personal well-being and health is
enhanced by their sense of efficacy in handling dual
roles.
Bandura traces the roots
of negative bias to prevailing theories in psychology and
biology that underestimate humans as active agents in
their own lives. Theorists saw the mind as a
"passive black box" and later, as a
linear-processing computer. Such theories treat people as
"automatons undergoing actions, devoid of any
conscious regulation, phenomenological life or personal
identity," he said. "It is the height of irony
that a science of human functioning should strip people
of the very capabilities that make them unique in their
power to shape their environment and their own destiny.
"
Biological theories that
espouse "one-sided evolutionism" also have
contributed to the negative bias, he said. They emphasize
the constraints on people's behavior based on their
evolved biological structures, without acknowledging the
other side of the co-evolution process: "People are
not just reactive products of selection pressure. Through
their construction of ever more complex environments,
people are producers of new selection pressures in the
co-evolution process. In the case of complex human
behavior, nature operates as a potentialist rather than a
determinist," he said.
Because humans have an
unparalleled capacity to become many things, Bandura
said, societies are wise to cultivate "generalizable
competencies, instill a robust sense of efficacy, create
equitable opportunity structures, provide aidful
resources, allow room for self-directedness."
He urged his fellow
psychologists to "venture forth to agentically
humanize our psychology and psychologize biology,
forswear Prozac, and may the efficacy force be with
you." SR
|