University Communications launches new identity toolkit

Stanford University Communications has launched a new identity toolkit to make it easier for members of the Stanford community to understand the standards and use the materials that convey the university’s graphic identity.

The  identity toolkit houses visual communications guidelines and resources, including downloads for Stanford’s emblems, unit logos, fonts and colors, website templates, merchandise, online stationery ordering, presentation and word document templates, social media guidelines and downloads, photography resources and more.

The toolkit is designed to be of service to those whose responsibilities include expression of the university’s graphic identity in visual communications about Stanford.

Over the last year, University Communications researched how helpful the toolkit was in practice. Members of the design team conducted interviews, assessed years of HelpSU tickets and interpreted web analytics. They found that the identity toolkit needed big improvements.

Based on input from members of the campus community, the toolkit was reorganized to make everything clearer and easier to find. Pages were rewritten to facilitate better understanding and to empower better decision making. Also, new requested resources were added.

The new toolkit is live and members of the Stanford community are encouraged to check it out and bookmark it for future use.

Design team members also encourages users to offer feedback on the new pages. We’d love to hear from you so we can make improvements moving forward. Email us.