Marketing

When Mexico handed out free digital payment devices to merchants, only 12% kept using them. New research pinpoints what merchants actually need to make the switch from cash.

A series of experiments shows that when scientific findings are presented as increases, their perceived importance and magnitude are enhanced.

New findings illustrate how consistent advertising boosts consumer recall and website traffic for major auto insurance companies, shedding light on decision-making processes in a competitive market.

Research reveals that contestants bet bigger on Daily Doubles when they’re on a streak – even though their performance barely budges.

New research reveals that people find AI-delivered political arguments convincing. This could help bridge political divides – or fuel polarization.

New research from Stanford’s Yu Ding shows that moderate animation speeds during online wait times boost user engagement and reduce frustration, challenging the notion that faster is better.

A new study reveals the subtle effects of survey interfaces on people’s responses – and how those small differences can add up.

Despite claiming to value ethics and eco-friendliness, most consumers prioritize other factors at the register, according to a new study.

In the podcast Think Fast, Talk Smart, marketing professor Ada Aka discusses her research exploring how different communication styles affect the information we retain.

When science conflicts with a person's faith, their exposure to religious diversity predicts how they will react.