What shoppers say about sustainability doesn’t match how they spend
News
Despite claiming to value ethics and eco-friendliness, most consumers prioritize other factors at the register, according to a new study.
Research examines what makes words memorable and how language impacts decision-making
Video
In the podcast Think Fast, Talk Smart, marketing professor Ada Aka discusses her research exploring how different communication styles affect the information we retain.
Study finds exposure to other religions could curb science denial
Analysis & Insights
When science conflicts with a person's faith, their exposure to religious diversity predicts how they will react.
How the apparel industry could refashion itself
Research
To mitigate the environmental and social issues associated with the the production of clothing, companies and consumers alike must shift toward sustainability, says Barchi Gillai.
Influencers prefer endorsement deals without restrictions – and so do their audiences
Research
New research finds it doesn’t pay for brands to put creative constraints on how an influencer promotes their product.
Why advertisers pay more to reach viewers who watch less
Research
When targeting viewers on TV or online, some eyeballs are more valuable than others.