GSB faculty suggest 10 books to share for the holidays

Stanford GSB faculty offer up their favorite books for your holiday reading list or to give as gifts. (Image credit: iStock/Thinglass)

Several Stanford Graduate School of Business professors picked a book that they would likely give to a friend for the holidays. Their suggestions would make an eclectic gift basket, ranging from classic fantasy to modern comedy to a history of genetic sequencing.

Among the suggestions:

JENNIFER AAKER, the General Atlantic Professor of Marketing:

Give and Take: Why Helping Others Drives Our Success, by Adam Grant, 2013

“Grant lends scientific validation to the theory my children have long championed, particularly in the weeks preceding their birthdays: that giving is not only good, it’s also the key to being successful.”

MOHAMMAD AKBARPOUR, assistant professor of economics and the Philip F. Maritz Faculty Scholar for 2019-20:

Your Inner Fish: A Journey Into the 3.5-Billion-Year History of the Human Body, by Neil Shubin, 2008

Your Inner Fish tells the mind-blowing story of the discovery of Tiktaalik, a fish that shows the evolutionary transition between swimming fish and four-legged reptiles, birds and mammals.”

HARIKESH NAIR, the Jonathan B. Lovelace Professor of Marketing:

The Lord of the Rings, by J.R.R. Tolkien, 1954

“Tolkien’s world is incredible. My takeaways from the story: Persistence pays. Good stuff wins. Team matters.”

Read the full list on the Graduate School of Business website.