Stanford sophomore, YouTube star publishes cookbook

Before joining Stanford, engineering student RACHEL FONG, ’21, became an internet celebrity with her popular YouTube channel, Kawaii Sweet World, which features her baking and crafting tutorials. Now, she’s following up the success of her channel with a book, Kawaii Sweet World Cookbook: 75 Yummy Recipes for Baking That’s (Almost) Too Cute to Eat, which will be released July 30.

Fong holding a plate of food.
YouTube star Rachel Fong, ’21, will release her first cookbook on July 30, 2019. (Courtesy: Rachel Fong)

Like Fong’s channel, her book features original recipes for sweet desserts and snacks like cookies, cupcakes and donuts.

“The book has 75 new recipes that haven’t been on the channel before,” Fong said. “The recipes are just as tasty as they are kawaii.”

Kawaii – the Japanese word for “cute” – is how she describes the overall aesthetic of her culinary creations and videos, characterized by simple and clean graphics that are friendly, playful and colorful. Her recipes are easy to follow and don’t require baking experience.

Since joining Stanford in the fall of 2017, she’s been busy juggling her studies and her career. During the week she focuses on school, but on the weekends, she returns to her home in nearby Piedmont, California, where she self-produces her videos. She said her busy schedule and the demands of being a Stanford student have been difficult at times, particularly during her freshman year.

Although she’s only halfway through her Stanford career, she’s already thinking about avenues to pursue after she graduates, and possibly blending her interests in food and engineering.

“I do want to continue Kawaii Sweet World because I love my audience and those who have supported me,” Fong said. “But I’m also looking to work in product design, specifically applying design thinking in the food innovation industry.”

Fong will host a book launch party at Kepler’s Books in Palo Alto on Aug. 4. The event will include a baking demonstration, activity tables for kids and a cupcake decorating station.

Read the full article on the Stanford News website.