Multitasking experts juggle multitude of media calls

The authors of a study released last week on media multitasking did quite a bit of media juggling of their own. Communication Professor CLIFFORD NASS and his colleagues, lead author EYAL OPHIR, a researcher in Stanford’s Communication Between Humans and Interactive Media Lab, and ANTHONY WAGNER, associate professor of psychology, found that those of us who try to manage tasks on multiple electronic devices at the same time are not effective at any of them. But perhaps that does not apply to media coverage. Nass “appeared” by live feed from the Stanford Video studio on several outlets including KQED Radio, NPR, BBC Radio (twice) and NBC television. Ophir did a live feed from the studio to WBUR in Boston. And that does not include all the attention the study received from newspapers and magazines including the Wall Street Journal, the Los Angeles Times, Reuters, U.S. News and World Report, USA Today and the Times of London. According to IAN HSU, Stanford’s director of Internet media outreach, the Stanford News Service story and accompanying video by ADAM GORLICK, a social sciences writer, and JACK HUBBARD, associate director for broadcast, was viewed tens of thousands of times, mostly via social networks such as Twitter and Facebook.