02/10/95
CONTACT: Stanford University News Service (650) 723-2558
STANFORD -- Employees of Stanford University, the Stanford Linear Accelerator Center and Stanford Health Services donated a total of $196,139 to charitable organizations during the 1994 Charitable Giving Campaign.
The amount donated (given directly and pledged) during the campaign, which ran from Oct. 17 through Nov. 4, 1994, was about 10 percent higher than during the previous year, when $178,102.20 was collected.
The money, which was given either in the form of checks or through payroll deductions by a total of 625 people, is designated to one or more of five organizations: the United Way of Santa Clara County, Combined Health Appeal, Earth Share, the Bay Area Black United Fund, and the Arts Council of Santa Clara County.
United Way received $112,219.80. Combined Health Appeal received $44,309.80. Earth Share got $17,505.80 through the campaign. The Bay Area Black United Fund received $12,825.80, and the Arts Council got $9,277.80.
The total number of contributors was up slightly from 1993, when 619 employees participated. However, the number of "pillar" givers, those who gave $1,000 or more, more than doubled, from 15 in 1993 to 35 last year.
"That increase was an especially welcome and gratifying development," said Barbara Butterfield, vice president for faculty and staff services and campaign chairwoman.
The overall level of participation, however, still needs to be improved, she said.
Among university employees, 271 donated through payroll deductions and another 204 wrote checks. At SLAC, there were 52 employees who donated through deductions and 15 who wrote checks. At Stanford Health Services, 54 people donated through deduction and another 29 wrote checks.
"We would really like to see more people contribute," Butterfield said. "The point I'd like to stress is that it's not the size of the donation that's important, it's giving anything; I'd be happy to have more people giving a few dollars a paycheck."
Butterfield suggested a "pre-campaign" to raise awareness before the actual campaign starts as a possible means of increasing the level of participation.
Butterfield said much of the credit for the success of the campaign should go to Sally Pinkner, community relations officer and campaign director, and volunteer Ilene Cohen.
Faculty and staff who would like to make contributions still can do so, even though the official campaign period has ended. For more information, contact Pinkner at 725-3330.
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