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Post-campaign is time for stewardship, regrouping

STANFORD -- Concluding a large, successful fundraising campaign brings new responsibilities to those involved in university development.

Stewardship, the practice of informing donors about how their gifts are invested, "will be more important than ever before," said John Ford, vice president for development. "We have an obligation to fulfill financial reporting on these gifts. We also try to get people together directly with the beneficiaries of their gifts. In the case of programs, it is usually with faculty. In the case of financial aid, it is with students."

The relative calm of the post-Centennial Campaign is also a time to deal with volunteer and staff turnover, and to lay the groundwork for meeting future development goals, he said.

"Coming out of the campaign, it's very clear we want to put a heavy emphasis on improving participation in our annual giving programs by getting more alumni to give on a regular basis and by providing opportunities for alumni to talk to us as well as us talking to alumni. That means offering good strong program events, whether sponsored by the Alumni Association or this office.

"Then there are the appetites around campus that have been suppressed by the agenda of this campaign." The Medical Center and Athletic Department can be expected to propose "mini- campaigns," he said.



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