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Stanford Report, June 4, 2003

CardinalChronicle / weekly campus column


A TEAM OF SEVEN STUDENTS FROM THE Graduate School of Business ended UC-Berkeley's 11-year winning streak May 16 by taking top honors in a Bank of America-sponsored "Low-Income Housing Challenge," a competition that asks graduate students to design an affordable housing project from scratch. The assignment included finding a site and working out a strategy for gaining community support, as well as planning the design, financing and marketing of the project. Stanford students proposed a project with 48 affordable rental units, 57 market-rate townhouses, a park, shops and a post office that would replace a failing neighborhood shopping center in Foster City. What makes the victory even sweeter is that, unlike Berkeley, Stanford lacks graduate programs in architecture and city planning, said project manager TIFFANY GRIEGO, a 1998 urban studies alumna and MBA student. Instead of working with faculty and alumni, the Stanford team cultivated support from real-world developers and architects. The students will donate their $1,000 cash prize to Sustainable San Mateo County, an organization that shares the team's building philosophies, Griego said. Meanwhile, the first-year MBA is polishing her elevator speech. The project could become reality if a $6 million equity investor is found, she said. DURING HIS NEXT-TO-LAST CLASS OF the quarter May 27, retiring Professor PHILIP ZIMBARDO provided a textbook example of the heady mix of social science and showmanship that caused students to flock to his Psych 101 classes over the years. Zimbardo, dressed in a black shirt, black pants and gray tie, sang along to a blaring recording of Santana's "Evil Ways" before launching into an intense, liberally illustrated lecture on "Evil: What Makes People Go Wrong." The lecture -- subtitled "The alchemy of transforming good people into perpetrators of evil" -- also served as a kind of retrospective of Zimbardo's research, including the famed 1971 "Stanford Prison Experiment," a planned two-week experiment halted after six days when students assigned the roles of guarding student prisoners began to act sadistically. Although Zimbardo, who began teaching Psych 101 in 1968, gave his final lecture as an active Stanford professor, he doesn't plan to disappear. He'll teach the class next winter as a professor emeritus. "INTERFACE: PEOPLE WHO MAKE SLAC Work," a montage of candid portraits of SLAC employees taken by graphic artist DIANA ROGERS, will be on display in the SLAC Auditorium Breezeway through June. The exhibit grew out of the thousands of photographs Rogers took while gathering images of SLAC employees to celebrate the center's 40th anniversary last fall. At the opening reception, SLAC Director JONATHAN DORFAN praised Rogers' ability to reveal the true nature of her colleagues through her art.

Write to Barbara Palmer at or mail code 2245 or call her at 724-6184.

Barbara Palmer


Stanford Scientific Review