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Stanford Report, May 31, 2000

Aaker honored by MBA students for teaching

Jennifer Aaker, an assistant professor of marketing who joined the Business School faculty last fall, has been honored with the 2000 Distinguished Teaching Award presented by the MBA student Academic Committee.

"She challenged and inspired student learning," wrote one student in nominating Aaker. "This faculty member demonstrated passion, boundless energy and enthusiasm and pushed the boundaries of accessibility and feedback to students."

Aaker, who earned her doctorate at the Business School, had previously received two awards for her work while teaching at UCLA's Anderson School. SR