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Stanford Report, March 11, 1998

Directors sought for 7 service lines: 3/11/98

Directors sought for 7 service lines piloted by UCSF Stanford

UCSF Stanford Health Care is seeking faculty applicants and nominees for half-time directorship posts in the seven service lines being piloted by the merged enterprise. The pilot services are adult neurosciences, adult cardiac, adult transplant, children's neurosciences, children's cardiac, children's transplant, and children's hematology/oncology/bone marrow transplantation.

"These positions are of enormous importance to UCSF Stanford Health Care," Chief Medical Officer Dr. Bruce Wintroub wrote in a special bulletin published Feb. 20 in Faculty Focus, the online physician newsletter of the merged organization.

"Service lines are experimental in the context of academic medicine, so we are moving ahead with the seven pilot programs first before committing the entire organization to this approach," he said. "It's important, therefore, that service line directors provide innovative and imaginative leadership to the service line to ensure the optimal delivery of patient-focused, high-quality and coordinated care."

The purpose of service lines is "to improve and coordinate patient care and to appropriately engage the market for clinical services," Wintroub said. In order for the pilot to succeed, service lines must also enhance the academic mission and strengthen the departments through increased revenue and expanded teaching and research opportunities, he said.

Service line directors will lead planning and development activities, assess quality assurance and financial performance, and oversee service line marketing and contracting, all in collaboration with the service line executive committees, the chief operating officer and the chief medical officer. Directors also will coordinate with department chairs on matters of clinical performance, academic opportunities, performance initiatives and funds flow, Wintroub said.

In the Feb. 20 bulletin, Wintroub urged faculty members to step forward as candidates or to nominate their peers before Sunday, March 1. Interested faculty may e-mail him at brucew@ushc.org or phone him at (415) 514-4604.

Faculty members wishing to subscribe to Faculty Focus may send an e-mail request to anned@ushc.org.