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Stanford Report, April 15, 1998

Tobacco foe to deliver lecture: 4/8/98

Tobacco foe Pertschuk to deliver public lecture

MICHAEL PERTSCHUK, CO-DIRECTOR of the Advocacy Institute and winner of the 1997 Healthtrac Foundation Prize for Improving Health, will speak Thursday, April 16, on the strengths and weaknesses of today's tobacco-control movement. The free public lecture, "Tobacco Control: We've Come a Long Way, Maybe," will begin at 8 a.m. in Fairchild Auditorium.

The Healthtrac prize was established by Dr. James Fries, Stanford professor of medicine (immunology and rheumatology), and his wife, Sarah Fries, to recognize and support individuals who have made major and sustained contributions to public health. The lecture is being sponsored the Department of Medicine and the Healthtrac Foundation.

Pertschuk has been a leading strategist in the campaign for tobacco control for more than three decades. In 1984 he co-founded the Washington, D.C.- based Advocacy Institute, which aims to build the capacity of citizen groups to advocate policies in the public interest on issues such as tobacco, alcohol and gun control. Within the institute, Pertschuk developed the Smoking Control Advocacy Resource Center.

His advocacy work also includes a lead volunteering role for the American Cancer Society and a collaborating role with the National Cancer Institute's community intervention program, ASSIST.