Display advertising in Stanford Report
Who can buy a display advertisement?
Advertising is restricted to Stanford University schools, departments and related programs. In other words, we can’t accept advertisements from outside the university. Generally speaking, if you can provide a PTA, we can accommodate you. Display ads are generally run on a first-come, first-served basis. Occasionally, however, an advertisement reflecting a university priority may pre-empt other advertisements.
Note: Stanford Report also publishes classified ads, which are not limited to Stanford-affiliated programs.
What are the costs?
The cost of ads is $50 each.
What are the advertising options?
Ads appear in the upper and lower right-hand column and the bottom of the left-hand column of the daily Stanford Report. We can only accept a JPEG formatted image with the following specifications:
- Rectangle 180 x 150 pixels (right-hand column)
- Banner: 440 x 100 pixels (lower left-hand column)
Ads must be received by the Stanford Report staff at least two working days in advance.
How often does Stanford Report come out and who receives it?
Stanford Report is emailed every workday morning during the academic year (except for university holidays) and Monday through Thursday during the summer.
Approximately 15,250 faculty, staff, faculty emeritus and post-docs automatically receive the email. Others, both on and off campus, may sign up to receive the Stanford Report. Our off-campus subscriber list is about 2,900 addresses, for a total circulation of more than 18,000.
Is there a way to measure the results of the ad?
Yes. We can tell advertisers how many people open each issue of Stanford Report and also how many people click on each ad. The most successful ads in terms of click rates are generally those that offer an incentive to readers.
How do I pay?
We will accept your departmental PTA.
Who do I contact for more information?
Call Ilana Kegel at 5-3124 or email her at ikegel@stanford.edu.
