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12/20/93

CONTACT: Stanford University News Service (415) 723-2558

Dressler named director of marketing for Stanford Business School's Executive Education Program

STANFORD -- Carol Dressler, who has served as Stanford's associate vice president for development since 1988, has been named director of marketing for the Stanford Business School's Executive Education Program.

As associate vice president for development, she helped head the university's successful centennial development campaign. In her new position, Dressler will develop and implement a comprehensive marketing strategy for the Business School's Sloan Program and for 10 non-degree executive programs.

"Carol brings a wealth of background and expertise to the task, plus a solid understanding of the academic mission of the Business School," said Dean A. Michael Spence in announcing the appointment, which was effective Nov. 15. "We are delighted that she will be joining us and welcome her back to the GSB community."

Dressler will fill a new position created to help the school understand the markets for executive education and create programs that meet the needs of managers. "We are dedicated to providing the means for executives to continue learning throughout their careers," said Jerry Porras, associate dean for academic affairs. "Carol will be a key link between the school and the management world."

She will play an important role in the launch of two new executive programs next summer: Product Development and Manufacturing Strategy, and Human Resources for Competitive Advantage. The two-week manufacturing course is the first jointly sponsored postgraduate educational program developed cooperatively by the Stanford schools of Business and Engineering. It is designed for upper- level executives and engineers with responsibility for one or more aspects of design, manufacturing, supply, distribution and/or service.

The one-week course in human resources includes sessions on aligning compensation systems and human resources strategies, managing culture for innovation and change, and linking business and human resources strategy.

In addition, she will work with the school's seven-week Stanford Executive Program, seven other executive programs and the Stanford Sloan Program, a 10-month full-time course of study in general management that leads to a master of science in management degree.

Dressler served the Business School as associate dean for external relations from 1983 until 1988. She first joined the school in the 1970s as assistant dean for placement. She is a graduate of two of the school's executive programs - the Stanford Executive Program and the Program in Organization Change - and holds a master's degree in education from Stanford. She received her undergraduate degree from Connecticut College.

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