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Body Shop's Roddick visiting businessperson at Business School
STANFORD -- Anita Roddick, founder and managing director of the international skin and hair products firm, The Body Shop, will be businessperson-in-residence at the Stanford Graduate School of Business through Nov. 24.
Roddick's successful company has managed to combine profits with socially and environmentally responsible manufacturing. Worldwide sales last year reached $574 million.
During her three weeks at the business school, Roddick will lecture in classes on creativity in business, management communications, and entrepreneurship and the management of small businesses. She will meet in small groups with various constituencies of the school (marketing faculty, students in the Public Management Program) and will deliver a speech titled "Trade Not Aid."
In addition, Roddick and 12 selected MBA students will work on a project called SEIWiG (Student Economic Initiative Working Group). The group will develop a functional blueprint for setting up economic development projects around the world. The model will be tested on American Indian reservations in North Dakota and in indigenous tribes in the Amazon region of Brazil.
Environmental considerations are addressed in several classes in the Business School and are a chief focus of the MBA elective, Environmental Management and Policy Analysis.
A number of environmental activists have met with Business School Students in recent years. They include Mike Roselle, founder of Earth First!, Frank Boren of the Nature Conservancy, and John Ruston of the Environmental Defense Fund.
Roddick first came to the Business School in 1992 to give the annual Conradin von Gugelberg lecture on the environment and was asked to return as a visiting executive.
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