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08/27/93

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Contest produces no additional merchandise designs

STANFORD -- Sometimes you win, sometimes you lose, sometimes you get rained out.

A contest to seek additional design elements for Stanford University souvenirs has ended with all of the above: Every official entrant has won a $25 gift certificate, none of the entries was chosen, and, if not rain, there were at least some clouds of confusion.

"There was quite a bit of misunderstanding of our purpose," said Jon Sandelin, senior associate in the Office of Technology Licensing, which sponsored the contest. "Some mistakenly thought we were doing away with the university seal, or changing the athletic team nickname from Cardinal, or replacing the band's tree mascot.

"In reality, we simply were trying to find some additional design elements to use on licensed merchandise - T-shirts, coffee mugs, souvenirs and the like. The suppliers who make these products would like more variety to work with.

"There were many creative submissions, some of them obviously involving a lot of effort," Sandelin said. "However, we did not find anything quite right to add to our art sheet."

The contest, opened in May, drew 22 official entrants - those who were Stanford faculty or staff members, students or alumni, as stipulated by the rules. To recognize their efforts, each has been sent, along with the returned entry, a $25 gift certificate for emblematic merchandise of his or her choice at the Stanford Bookstore.

Sandelin said any further search for additional designs probably would involve work with professional designers.

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