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Consumer patterns of Asia/Pacific region to be seminar topic
STANFORD -- Emerging common lifestyles and consumption patterns in the rapidly growing economies of the Asia/Pacific region will be explored in a seminar from noon to 2 p.m. Friday, June 19, at Stanford University.
The session is to be held in the Red Conference Room of the Institute for International Studies on the second floor of Encina Hall.
The seminar will feature James Castle, founding partner of Business Advisory Indonesia of Jakarta, Indonesia, a business consulting firm, and Roxanne Westendorf, an Asia market researcher with the research and development division of Procter & Gamble Co. of Cincinnati, Ohio.
In addition to his business consulting work, Castle is president the American Chamber of Commerce of Indonesia and a lecturer in the Pacific Rim management program of the School of Business Administration at the University of Southern California.
The speakers will examine data on "emerging lifestyles" and consumption patterns in Southeast and East Asia, with an emphasis on how they, in the long run, may reflect or differ from patterns in North America, Latin America and Europe, said Jim Raphael, forum director of research for the Stanford Institute for International Studies.
For information on the seminar, contact Carol Tao at 723- 9741.
The seminar is sponsored by the Asia/Pacific Research Center of the institute, and is part of an ongoing research seminar on regionalization in Asia.
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