THE AUGUST 2004 ISSUE OF STANFORD BUSINESS magazine
THE AUGUST ISSUE OF STANFORD BUSINESS magazine is now on newsstands. It also can be viewed online at http://www.gsb.stanford.edu/news/bmag
CHAMPIONS OF THE TURNSTILES
With a multitude of leisure options and rising ticket prices, alumni in sports marketing have to be creative to fill the stands. Time was in the not-so-distant past your average sports fan was only too happy to plunk down a few bucks for a seat at the ballpark, drop six bits on peanuts or Cracker Jack, and root (root, root) for the home team. Today, the average fan has a few more issues to consider -- and considerably more choices to ponder -- before coughing up the big bucks it now takes to get a seat at the stadium.
A DIFFERENT GAME IN COLLEGE SPORTS
There is a different game being played on the nation's college campuses, both on the field and in athletic departments, where a different but no less resourceful breed of sports executives is directing athletic competition for tens of thousands of student athletes every year.
THE MAN AT THE HELM
Robert L. Joss has just completed five years as dean, the midpoint of a typical deanship. What is the strategic vision of the Graduate School of Business? And what drives Joss's passion for the job?
THE REALITY OF VIRTUAL GAMES
We've played Super Mario, The Sims and EverQuest. But are we ready for the metaverse? It's getting ready for us. "Ten years from now, we'll be spending as much time in the virtual world as the real one. We'll log in to a metaverse created by game developers, where we'll explore and play in a personalized way," Microsoft Home/Entertainment Vice President Peter Moore told a Business School audience in April.
STRANGE BEDFELLOWS
California State Controller Steve Westly, MBA '83, a Democrat, describes his partnership with the Republican Gov. Arnold Schwarzenegger.
CAN YOUTH SPORTS CREATE A BETTER SOCIETY?
The e-mail message was intriguing: "Does lying in Little League lead to Enron?"
EARTH MATTERS
The director of Greenpeace, the group chief executive of BP Amoco and the "CE-Yo" of yogurt maker Stonyfield Farm have one important thing in common: All advocate an ecological balance between business and the environment.
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