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October 21, 1998


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‘Ta dah!’ Jammers learn that creativity is life itself

BY LISA TREI

creativityI'm staring into the eyes of a lanky guy called Laurie. We're drawing each other's faces without taking our pens off the paper or looking down at what we're doing. Laurie has an impish grin that highlights his shining eyes and finely etched wrinkles. I feel strange looking intensely at someone I've just met. When our instructor, Rolf Faste, tells us to stop, I glance down and see a picture of a man with wild eyes and ragged teeth that belong to a jack-o'-lantern. Laurie, in turn, has captured me with a jaw as square as a bulldog's and a neck that has disappeared into my sweater.

It's Day One of Stanford's Creativity Jam, sponsored by the Continuing Studies Program and held last spring at Westerbeke Ranch in the bucolic wine country. During an intensive weekend, about 30 people have gathered at this peaceful, funky retreat near Sonoma to explore something a lot of folks might condemn as touchy-feely Californian: a belief that creativity can be taught.


Photo: Heeding the call to do something before they know how to do it, participants in the Creativity Jam, sponsored by Continuing Studies, made masks and then moved.

Photo courtesy of Continuing Studies


But this group isn't a bunch of New Agers. The "jammers" include high-tech entrepreneurs, software developers, family therapists, financial investors, a doctor, lawyers and folks deeply into theatrical improvisation. The teachers are from Stanford's ranks: Patricia Ryan, senior lecturer in drama and winner of last year's Lloyd W. Dinkelspiel Award; Bonnie Zimmerman, clinical assistant professor of psychiatry; Tony Kramer, lecturer in dance; and Faste, associate professor of mechanical engineering.

Associate Dean Charles Junkerman, administrative director of Continuing Studies, which is celebrating its 10th anniversary this month, says that "creativity" is a hot educational field, especially in Silicon Valley. "What these four [teachers] have is a common conviction that we [humans] are organic systems made up of both body and mind," he says. As people get older they get used to doing things a set way. Placing oneself in a situation where, for example, memory, vision and movement are stimulated in new directions can expand awareness. "If we learn to do this, we open up channels of imagination and thought that otherwise would be untapped," Junkerman says. "But it's like exercising. You can't just talk about it, you have to do it."

Some of the teachers previously have collaborated in classes taught through Continuing Studies, but it's the first time all four have worked together. In a series of workshops that culminate in a spirited "creativity jam" encompassing music, movement and art, each instructor shows students how to "think outside the box," to move beyond what's familiar to discover something new.

"The fundamental issue of creativity, in black and white, is safety versus growth," Faste says. "All living organisms need safety and they need to grow."


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But the retreat is no free-for-all. Each teacher clearly states what he or she wants from the students.

"Through all these disciplines we're forcing you to do something before you know how to do it," Ryan says. "It's the [actual] doing that will teach you how to do it or get better at it."

"Teaching" creativity may be a misnomer. The experience is more about giving people tools to discover what's already inside them.

On the Friday evening, as the group sits in a circle to introduce themselves on a first-name-only basis, Ryan says the retreat is the culmination of a long-held dream.

"I think the four of us all believe that the individual is innately creative," she says. "Human life, almost by definition, is creative."

What the teachers say they want to explore is what happens when people come together in an environment that encourages them to engage in creative disciplines, irrespective of prior training, in an effort to stretch mind and body. Ryan demonstrates that improvisation is accepting what comes along and working with it. Zimmerman uses meditation, imagination and hands-on activities. Faste encourages students to explore visual thinking and new ways of seeing. And Kramer demonstrates how to move and think with the body.

By the end of the retreat, the group is buzzing.

"You might say that the whole is greater than the sum of its parts," says Ryan. "There's a synergy that occurs when you bring like parts around a problem. The thing the four of us share is a common belief that the creative process can be taught and shared. And it's not just a technique; it's something about opening to life's purpose."

This is heavy stuff. As a reporter, I join the group a polite skeptic, game to try but slightly wary. But soon I discover that this is not some "find-the-child-in-yourself" gig. For someone ensconced in the demands of a full-time job and parenthood, the experience feels self-indulgent, but not uncomfortable.

Throughout the weekend, the workshops reinforce the notion that creativity happens when judgment is suspended and social constraints, whether imposed by external or internal forces, are removed.

"If you just basically help people get out of their own way, that's a large part of it," Zimmerman says.

And with strangers rolling on the floor, touching one another with their eyes closed, playing instruments and making masks depicting their "inner" and "outer" selves, there are plenty of opportunities to feel self-conscious. That rarely happens, however, partly because the instructors' teaching methods are so disarming.

Kramer puts his students at ease as he gets them to move their bodies and interact with one another. "I know that doing new things can be scary, that having somebody request things of your body is kind of strange," he says, as he moves easily about a large, airy room. "I'm aware of what people are afraid of, because I am too."

Ryan stresses the importance of maintaining a positive countenance. She describes it as the "ta-dah!" concept, throwing one's arms up into the air, smiling and claiming victory whatever happens, just as any seasoned performer might turn around an unexpected development on stage.

"One of the revolutionary things about the study of improv is that we're not trying to gain confidence first in order to do something, we're accepting our shaky feelings of fear and anxiety and we're acting anyway," she explains. "The action itself becomes the curative."

Ryan teaches this through a game called "word ball," in which people stand in a circle and take turns "throwing" a word to one another. A recipient takes the word, repeats it and uses the last letter of the word to form a new word, which is then "thrown" to another person, and so on, in rapid succession. Something like this: "Buzz, buzz zap, zap poodle, poodle extravagant, extravagant teacher, teacher robber, robber restraint, restraint theory."

"What I'm asking everyone to do is to utter without thinking," Ryan says. "And it works. We've got plenty of words in our minds. The problem for most people is that there is a censor there that thinks that we need to select a good word or a creative word. But the improviser learns that he or she is a channel through which stuff comes. If it's lousy, I'm not responsible for it. If it's great, I don't get the credit for it. You start to notice that each of us is a reservoir for images, ideas and words and phrases and all we have to do is open our mouths and start to utter and then they'll come through.

"A lot of people start improvising with the thought, 'I couldn't come up with something,'" she continues. "Well, they're right in the sense that they couldn't come up with something quickly, have it be good and then select it. Part of the magic of the creative process is creating some time limits that force you to act first and really not think. It's the actual doing, moving toward some goal and not knowing how it's going to turn out that cracks through that mental lock."

The exercises in Faste's class push people in this direction. Imagine being told to stare at a walnut without touching it. I don't know about my classmates but, after a few minutes, I thought I was in a tiny spaceship zooming through the nut's crevices. Afterward, as I drew my neighbor Laurie, I was acutely aware of his face's features.

My fellow students are game for just about anything. Maybe it's because we're all removed from our familiar surroundings. It's clear that people want to be here: At $475 a head, and sharing chilly bedrooms with strangers, this is not a place for someone expecting a pampered weekend away from it all.

Some of the jammers say they have come to enjoy an unusual experience, but others have professional motives.

"I believe in teaching all kinds of ways of expressing oneself, loosening up the mind," says Jonathan Greenberg, a Stanford law lecturer who teaches international conflict negotiation and resolution. He's at the ranch with his father, Arthur, also a lawyer, who says the workshops are "the equivalent of meditation, a chance to become more comfortable with your body and your mind."

Gordon Ray, a clinical professor of radiation oncology at Stanford, encourages patients to visualize their tumors and cancers during treatment and to imagine a blue beam zapping them away. "I have to walk a fine line," he says, "I don't want people to feel guilty" if they fail. While Ray has no proof that the mental imagery improves patients' chances of recovering, he says the process helps them feel less victimized by their disease.

Several family counselors who use similar techniques with their clients say they enjoy participating in something creative for its own sake. "Creativity resonates," says Daniella Draper, a therapist from Menlo Park. "I didn't expect them to teach me about creativity, I just knew it was a good, safe atmosphere [in which] to promote creativity."

Asked how people can maintain this kind of atmosphere when they return to their everyday lives, Zimmerman answers, "I think that one of the main things is people having experiences of themselves that are different. Not that there's a transformation, but they realize, 'I want to experience myself that way.'"

Zimmerman says it is important to find a community of like-minded people who can help build such creative practices into everyday life. "In my classes, something that people do is write every day," she says. "The content isn't important, the process is."

It is also refreshing to meet new people just by their first names. I found out much later that my drawing partner, Laurie Hoagland, is also CEO of Stanford Management Company. "You become very identified with what you do, society reinforces that, and that's very limiting," says Zimmerman. "OK, so you do this, but is that who you are? To the extent that people can identify less and less with any particular part of their life, it's really liberating. All sorts of other possibilities come up." SR